UI Design - Casinos
We launch a new casino platform every few months, each with its own unique brand identity.
I lead the design process from branding to final implementation and validation, in each casino, ensuring a consistent and engaging player experience. Each project follows an iterative approach, using feedback and usability insights to continuously improve performance and usability.
Role
UX/UI Designer
Tools
Figma, Photoshop, AI Platforms
Brand Identities and Visual Systems
Once the name and domain are defined, I design the full visual identity and adapt existing UI components to align with the new brand. I adapt and maintain design systems to ensure consistency and scalability across multiple casino platforms.
Visual Elements
I design brand characters and create landing page videos using multiple AI platforms, ensuring a consistent visual style across all assets.
Each design decision is guided by usability, player engagement, and business goals.
I also design and upload key assets in various formats required for the platform, including logos (internal and external), icons, placeholders, favicons, backgrounds, and promotional visuals.
Additionally, I support front-end production by creating and integrating banners using HTML/CSS within the company’s CMS.
Collaboration
I collaborate closely with developers, product managers, and cross-functional teams, including content and marketing, to ensure design assets are delivered on time and effectively implemented across the platform.
Quality Assurance
Before and after the initial release, I conduct a full platform review to ensure design accuracy and functionality across different devices, formats, and regions, including testing with VPNs to validate the user experience across different markets.